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Crumbl Cookie Craze

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  The brand that I selected is Crumbl Cookie . Currently, people are obsessed with the idea of Crumbl Cookie  and can’t get enough of them. Weekly, Crumbl produces five new flavors of cookies as well as their signature chocolate chip cookie. Every Sunday night, the company will post on all of its social media platforms the five new flavors of the week. The internet goes crazy over these new weekly flavors and even will complain if they are a couple minutes late from posting the menu. I was interested in this brand and product because who doesn’t love a warm and tasty cookie after a hard week of school? Crumbl is always a safe place for everyone, and I found the whole idea of the company very interesting especially since they change their flavors weekly. Crumbl Cookie  brand proposition from the beginning has been to bring friends and family together over a box of the best cookies in the world. They are focused on making their product something that everyone can enjoy and...
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Saga of the Minions

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I was interested in the “Minions: The Rise of Gru '' marketing techniques because of how it was marketed on TikTok and other social media platforms, as well as luring Gen Z to attend the movie. They created interest by using a big rap star, called Yeat, and created a Minion IHOP menu to lure in Gen Z. Audiences' enthusiasm toward the movie surprised movie theater owners of the unexpected large attendance compared to the last two years due to the pandemic.  The first main point of the article was that the franchise is a known quantity to Gen Z. Most of Gen Z grew up watching the two other movies in the franchise, Despicable Me and Minions .  They have their own childhood experience of watching these two movies growing up. Another main point of the article was they have an A-list voiceover cast. Big celebrities like Steve Carell, Julie Andrews, and Taraji P Henson were used to give credibility to the film. The third main point of the article was that the Minion characters ...
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My First Blog

       Hi everyone my name is Hanna Rice and I'm from Yakima Washington. I am currently going into my Junior year at Oregon State University and taking some summer classes at Oregon State University and Linn Benton Community College. In my free time, I love to dance, ski, lift, and visit the beach with my friends. I am also a member of the Oregon State Dance team and am very involved in sporting events around campus.       Since I am majoring in Business Administration, marketing was a requirement for me to take to graduate. However, I am really enjoying this class thus far and am excited to learn more about marketing and how it has affected our society today.       What I am most interested in learning about marketing is how big of an impact it has on our everyday lives. I know that ads pop up daily that are suited to our interests, but it will be interesting to see how that impacts people daily. I am also interested in learni...
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